Designed To Go The Distance

It’s Not About The Creativity. It’s About The Career.

Designed to Go The Distance touches upon many career and lifestyle issues specific to those in creative career fields – cultural topics that are not often talked about or adequately prepared for.

Think of this book more as a late-night barstool or coffeehouse conversation between two creatives. A creative “pep talk” so-to-speak. And just like any pep talk in life, these pages provide a healthy serving of food-for-thought, as well as a few tips along the way, too.

Whether you are a graphic designer, artist, fashion designer, songwriter or a solo entrepreneur - or even a non-creative who needs to understand the mentality and culture more in-depth, Designed to Go The Distance is sure to be an engaging and informative read. 

Chapter 1: Square Pegs in a World of Round Holes
Chapter 2: Introverts, Extroverts, and Creativity
Chapter 3: Getting Comfortable With Risk
Chapter 4: The Inconvenient Nature of Creativity
Chapter 5: Establishing a Philosophy
Chapter 6: Bridging The Creative Divide
Chapter 7: Your Obligation to Non-Conformity
Chapter 8: The Emotional Intelligence Advantage
Chapter 9: The Benefits of Boundaries
Chapter 10: Understanding Comfort Zones
Chapter 11: Understanding Burnout
Chapter 12: Balancing Career and Life
Chapter 13: Handling Criticism Like a Pro
Chapter 14: When Side Projects Just Make Sense
Chapter 15: Depression and The Creative Pro
Chapter 16: The Final Word: Paying it Forward

What Readers Are Saying About The Book:

“Solid advice without any fluff”
“Great coping tips for creative types”
“A must-read for all creative professionals”
“Very interesting information for a non-creative”
“Give to spouses/partners of creatives!”
“Highly recommended”

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ABOUT THE AUTHOR

Mitch Dowell is the author of “Designed to Go The Distance: A Survival Guide for the Creative Professional,” and has been involved in visual branding, design and creative marketing for over 20 years.

After having worked for a variety of tech startups during the dot-com and post-dot-com boom, in 2008, Mitch founded Branding Experiences –  a consumer-facing marketing, branding and design company in the Baltimore/DC metro area – spending nearly a decade helping U.S. and Canadian small businesses in a wide range of business sectors leverage a mindset to better make a connection with their target audiences.

Among many marketing disciplines, his primary focus is on the initial, visual branding experience and leads organizations to adopt a more consumer-friendly, outside-looking-in marketing approach.

Mitch is often sought out by mainstream and business media for his expertise on the topics of marketing, branding and design, and is frequently booked for speaking engagements on similar topics.